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    Who suggested product, pricing, place, promotion—all these in a company represent "Market Mix"?
    Question

    Who suggested product, pricing, place, promotion—all these in a company represent "Market Mix"?

    A.

    Philip Kotler

    B.

    Stephen Morse

    C.

    Neilsen

    D.

    Neil Borden

    Correct option is D

    Neil Borden introduced the concept of the "Marketing Mix," encompassing the 4Ps: product, price, place, and promotion.

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