Correct option is A
Explanation:
The term glocalization was popularized by sociologist Ronald Robertson. It is a blend of globalization and localization, referring to the adaptation of global ideas or practices to fit local contexts.
Robertson highlighted how local cultures interpret and modify global phenomena.
This concept explains how globalization is not a one-way process but interacts with local traditions and customs.
Information Booster:
Glocalization in Practice:
In business, it refers to products or services designed for the global market but adapted to local tastes (e.g., McDonald's local menus).
In culture, it examines how global media or trends influence local practices without erasing them.
Ronald Robertson:
A key figure in sociology and globalization studies.
Coined and elaborated on glocalization to demonstrate that globalization integrates rather than overrides local identities.
Other Thinkers Mentioned:
Francis Fukuyama: Known for The End of History and the Last Man.
John Urry: Renowned for works on sociology and globalization (The Tourist Gaze).
John Tomlinson: Known for works on cultural globalization.