Correct option is B
Explanation:
Semiotics, as a discipline, studies signs and symbols and their use or interpretation. It encompasses all forms of communication, including written, spoken, and visual. Ferdinand de Saussure, a key figure in semiotics, defined it as a science that studies the life of signs within society. Charles Sanders Peirce further contributed by categorizing signs into icons, indices, and symbols.
Key Concepts:
Sign: A unit that conveys meaning (e.g., words, images, gestures).
Signifier and Signified: Saussure's model where the signifier is the form of the sign, and the signified is the concept it represents.
Found in literature, media, advertising, and cultural studies.
Information Booster:
Ferdinand de Saussure’s Contributions:
Introduced the dyadic model of the sign (signifier and signified).
Emphasized the arbitrary nature of signs.
Charles Sanders Peirce’s Model:
Triadic model: Representamen (form of the sign), Object (what it refers to), and Interpretant (meaning created).
Scope of Semiotics:
Includes human and non-human communication systems.
Extends to cultural practices, rituals, and even AI communication patterns.
Semiotics in Literature:
Analyzes how meaning is constructed through symbols and motifs.
E.g., the conch in Lord of the Flies symbolizing authority.