Which of the following assertions is not true with respect to 'cultural intermediaries'?

Correct option is C

The term "cultural intermediaries" is primarily associated with the work of Pierre Bourdieu, who discussed the role of these intermediaries in shaping and mediating cultural products, tastes, and consumption patterns. Cultural intermediaries refer to individuals, organizations, or tools that connect cultural production with audiences, such as critics, marketers, event organizers, and fan clubs. Promotional materials, however, do constitute part of cultural intermediation as they bridge the gap between production and consumer awareness. Therefore, option (c) is not correct because it incorrectly excludes promotional materials from being part of cultural intermediaries.
Information Booster:
1. Bourdieu’s Influence: Bourdieu discussed intermediaries extensively in Distinction (1984), exploring their role in connecting production and consumption within cultural fields.
2. Scope of Cultural Intermediaries: These can include critics, journalists, marketers, and fan clubs who influence consumer perception and cultural value.
3. Promotional Role: Marketing and promotional materials serve to convey cultural values, acting as a bridge between producers and audiences.
4. Fan Clubs’ Influence: Fan clubs serve as intermediaries by actively participating in the promotion and spread of cultural works.
Additional Information:
· Option (a) is now accurate as it correctly states that Pierre Bourdieu extensively explored the role of cultural intermediaries rather than introducing the term formally.
· Option (b) is true: Cultural intermediaries indeed mediate between the production of cultural works and the audience.
· Option (d) is also correct: Fan clubs function as intermediaries by influencing and mobilizing public interest.