Which of the following are to be determined to estimate current market demand?
A. Total Market potential
B. Area Market potential
C. Analyse past sales
D. Sales force’s input
E. Market share
Choose the most appropriate answer from the options given below:
Codes

Correct option is D

To estimate current market demand, the following factors need to be determined:
A. Total Market potential: This refers to the total demand for a product or service in a given market. It represents the maximum sales achievable if all potential customers were to make a purchase.
B. Area Market potential: This refers to the demand for a product or service in a specific geographic area or region. It helps identify the market size and potential within a particular location.
E. Market share: This refers to the portion or percentage of the total market demand that is captured by a specific company or brand. It is essential to understand the market share held by a business to estimate the current market demand accurately.
C. Analyze past sales: Analyzing past sales data can provide insights into historical market demand trends. It helps identify patterns, seasonality, and fluctuations in demand, which can be useful in estimating current market demand.
D. Sales force's input: The sales force often interacts directly with customers and prospects, providing valuable insights into customer preferences, needs, and demand. Their input and feedback can contribute to estimating current market demand.
Therefore, the most appropriate answer is (d) A, B, and E only,