Which of the following are social factors influencing consumer buying behavior?

(A) Culture

(B) Reference groups

(C) Social Class

(D) Roles assumed

(E) Sub-culture

Choose the correct answer from the options given below:

Correct option is B

Social factors such as Reference Groups and Roles assumed (Role and Status) significantly impact consumer behavior. Family and societal expectations tied to roles also influence decision-making.
Information Booster:
· Reference Groups: Influence decisions by acting as a benchmark for lifestyle, preferences, and brand choices. These groups could include friends, colleagues, or other social connections.
· Roles and Status: Refer to the societal roles and corresponding status an individual assumes (e.g., parent, manager). These roles define their buying behavior and product preferences.
Additional Knowledge:
· Culture (Option A): While culture shapes broader societal behaviors, it is not explicitly highlighted in the diagram.
· Social Class (Option C): This considers economic factors and lifestyle but does not directly tie to immediate social influences like roles.
· Sub-culture (Option E): Forms part of cultural segmentation but is distinct from the role/status-driven behaviors depicted in the image.