The features of media audience are:

(A) Inaccurate media coverage may mislead active audiences

(B) Audiences consume media content on the expectation of reward

(C) Infotainment can be a dysfunction

(D) Audiences are uniform for all media

(E) The new media do not provide variety of contents to audience

Choose the correct answer from the options given below:

Correct option is B

The correct features of media audiences are:
1. (A) Inaccurate media coverage may mislead active audiences: Even active and critical audiences can be misinformed if the media presents biased or false information.
2. (B) Audiences consume media content on the expectation of reward: Media consumption often satisfies psychological, informational, or entertainment needs, which are perceived as rewards.
3. (C) Infotainment can be a dysfunction: Infotainment may prioritize entertainment over substantive content, leading to trivialization of serious issues.
Information Booster:
1. Media audiences are heterogeneous, with varying preferences, demographics, and cultural influences.
2. Media consumption is influenced by uses and gratification theory, where audiences seek rewards such as information, entertainment, and social connections.
3. Infotainment can dilute critical issues by prioritizing sensationalism over depth.
4. The rise of new media enables greater audience interaction and personalized content consumption.
5. Critical media literacy helps audiences identify biases and misinformation in media.
Additional Knowledge:
(D) Audiences are uniform for all media:
This is incorrect because audience diversity exists in age, culture, and preferences, making them non-uniform.
(E) The new media do not provide variety of contents to audience:
False, as new media platforms cater to individual preferences with vast content options, from educational videos to entertainment streams.