Given below are two statements:

Statement I: The transmission view of communication is both hegemonic and mechanistic.

Statement II: The ritualistic view of communication emphasises the factors of commonality, communion and fraternity.

In the light of the above statements, Choose the correct answer from the options given below:

Correct option is A

· Statement I is true because the transmission view of communication is often described as mechanistic and hegemonic. It focuses on the one-way flow of information from sender to receiver, treating communication as a linear process that can be controlled or manipulated, often with an emphasis on power and influence.
· Statement II is also true because the ritualistic view of communication emphasizes shared experiences, social bonds, and collective participation. This view highlights commonality, communion, and fraternity as essential aspects of communication, where the goal is not just to transmit information but to foster a sense of community and shared meaning.
Information Booster: · Transmission view: Often seen as mechanistic and hegemonic, emphasizing control, efficiency, and the one-way transfer of information.
· Ritualistic view: Focuses on the shared, cultural aspects of communication, where the goal is communion and creating social connections.