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‘Sales Revenue Maximization’ as an alternate objective of business firms was postulated by whom of the following?
Question



‘Sales Revenue Maximization’ as an alternate objective of business firms was postulated by whom of the following?

A.

O.E. Williamson

B.

Cyert and March

C.

W.J. Baumol

D.

K.W. Rothschild

Correct option is C


William J. Baumol, an economist, proposed the theory of sales revenue maximization as an alternative goal for firms in his book " Business Behavior, Value and Growth" published in 1959. According to Baumol, firms may pursue sales revenue maximization as a strategic objective instead of profit maximization.

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