Media messages consist of various layers of

Correct option is C

Polymorphic meaning refers to the multiple interpretations that a media message can have depending on the viewer's background, context, and perspective. Media messages are rarely straightforward and often contain various layers that can be interpreted in different ways by different people. This concept of polymorphic meaning is crucial in media studies, as it acknowledges the diverse interpretations that individuals may derive from the same piece of content based on their culture, beliefs, and personal experiences.
Information Booster: · Media messages are designed with layers that can have different meanings for different audiences.
· The concept of polymorphic meaning highlights the diversity of interpretations that media content can evoke.
· Context, cultural background, and individual experiences greatly influence how a media message is understood.
· Media literacy involves understanding that media messages are constructed and carry complex meanings.
Additional Knowledge: · (a) Rationalisation: Refers to providing logical reasoning or justification for actions, typically associated with decisions or actions in various fields, but not specifically with media messages.
· (b) Complex resistance: This term relates to the ways individuals or groups resist dominant media messages or ideologies, but it does not represent the layers inherent in the construction of media messages.
· (d) Restrictive rituals: Refers to structured or repetitive actions, often in social or cultural contexts, but does not directly relate to the complexity of media message interpretation.