Match the column

Match List I with List II

Codes

Correct option is D

Mass communication theories explain how media functions within different political and societal structures. The correct matching of List I (Theories of Mass Communication) with List II (Characteristic Features of Theories) is:
· Authoritarian Theory (A) - Media are agents of government (V)
· The government controls and directs media to support its policies.
· Used in dictatorships and authoritarian states to maintain power.
· Libertarian Theory (B) - Media are free (III)
· Media operates independently from government control.
· Exists in democratic societies, promoting press freedom.
· Social Responsibility Theory (C) - Media are responsible (II)
· Media has freedom but must act responsibly for the public interest.
· Encourages self-regulation, ethical reporting, and balance in journalism.
· Development Media Theory (D) - Media assist in the growth of society (I)
· Media supports national development, education, and social change.
· Common in developing countries where media is used for progress.
Thus, the correct answer is: (d) A-V, B-III, C-II, D-I.
Information Booster:
Key Features of Mass Communication Theories:
1. Authoritarian Theory – Media is state-controlled and acts as a government mouthpiece.
2. Libertarian Theory – Press freedom is prioritized, with no government intervention.
3. Social Responsibility Theory – Media should be free but accountable, serving public welfare.
4. Development Media Theory – Media is used for education, social awareness, and national progress.