Arrange the given 4 stages of new product development in correct sequence:
A. Product design and process development
B. Product commercialization
C. Product strategy development
D. Product launch and evaluation
Choose the correct answer from the options given below:

Correct option is B

The process begins with Product strategy development (C). This stage focuses on defining the product concept, objectives, target consumers, market positioning, and competitive strategy. Without a clear strategy, product development lacks direction.
The next step is Product design and process development (A). Here, the product idea is transformed into a tangible form through detailed product design, formulation, prototyping, and development of suitable production or service processes.
After the product is fully designed, it moves to Product commercialization (B). This stage involves scaling up production, deciding pricing, distribution channels, promotion strategies, and preparing the market for the product.
Finally, Product launch and evaluation (D) takes place. The product is introduced into the market, and its performance, consumer response, sales trends, and profitability are evaluated for necessary improvements or modifications.
Hence, option (b) is the most logical and scientifically accepted sequence.
Information Booster:
· Product strategy provides the roadmap for development.
· Design and process development convert ideas into usable products.
· Commercialization ensures market readiness.
· Launch and evaluation determine product success and sustainability.
· NPD is a continuous and feedback-oriented process.