In two-step flow of communication, messages pass through
(A) Mass Media
(B) Opinion leaders
(C) Bureaucracy
(D) Spiritual leaders
Choose the correct answer from the options given below:

Correct option is A

In the two-step flow of communication model, messages first pass through mass media (A) and then through opinion leaders (B), who interpret and transmit the information to a broader audience. Opinion leaders play a crucial role in filtering and explaining the information to those who rely on them for guidance or insights. This model emphasizes the influence of opinion leaders in shaping public opinions after receiving mass media messages.
Information Booster: · The two-step flow of communication suggests that media messages are not directly absorbed by the audience but are filtered through opinion leaders.
· Opinion leaders can be individuals with influence in specific communities or groups.
· This model highlights the indirect effect of mass media on shaping public opinion.
Additional knowledge
Bureaucracy (C): Bureaucracy refers to administrative systems and organizations responsible for implementing policies, rules, and regulations within a government or institution. Bureaucrats play a significant role in decision-making processes, but they are not part of the two-step flow of communication. Instead of filtering media messages to the public, bureaucrats typically work within institutional frameworks, managing governance and administrative tasks.
Spiritual Leaders (D): Spiritual leaders are individuals with influence in religious or faith-based communities, offering guidance based on spiritual or moral principles. While they may shape personal beliefs and ethical behavior within their communities, they are not central to the two-step flow of communication in the context of media message dissemination.