In the psychology of motivation, balance theory is a theory of attitude change, proposed by _____________.

Correct option is A

The correct answer is (A)   Fritz Heider

Fritz Heider, an Austrian-born American psychologist, introduced the balance theory of attitude change, which focuses on motivation in psychology.

• Heider's theory suggests that people aim to maintain psychological stability by balancing their likes and dislikes.
• When individuals feel conflicted about liking and disliking something at the same time, they work to separate the positive and negative aspects to resolve the conflict.
• For example, if someone feels conflicted about liking and disliking the same person, they may separate the person's qualities into those they like and those they don’t.
• The theory was first published in 1946 and expanded in Heider's 1958 book, The Psychology of Interpersonal Relations.
• Theodore M. Newcomb further developed the theory in 1953.
• Balance theory has applications in areas such as interpersonal relationships, attitude change, and social cognition.

Information booster:

• John A. List: An American economist known for his contributions to economics.
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• Adam Smith: A Scottish economist and philosopher, often considered the father of modern economics.​