In the context of development communication, the concept that empathy determines how an individual will operate in a changing world was given by:

Correct option is C

Daniel Lerner, in his influential work "The Passing of Traditional Society" (1958), introduced the concept that empathy — the ability to imagine oneself in another's situation — is a key psychological trait in adapting to social change. He argued that empathy is essential in development communication as it enables individuals to aspire, accept new ideas, and function effectively in a rapidly changing world.
Information Booster:
· Lerner linked empathy with modernization, proposing that people in transitional societies who exhibit higher levels of empathy are more open to innovation and behavioral change.
· His theory emphasized that media exposure enhances empathy, leading to increased participation in societal development.
· This approach positioned communication as a catalyst for change in developing countries.
Additional Knowledge:
· (a) Aristotle: Classical philosopher who discussed rhetoric and persuasion, but not empathy in the context of modern development.
· (b) Wilbur Schramm: Known as the "father of communication studies," he contributed to development communication theory but did not emphasize empathy in this context.
· (d) Gerbner: Known for the Cultivation Theory, which focuses on the long-term effects of media, not on empathy or social change in development.