In information rows from the media to the opinion leaders and from them to the target audience, the process is known as

Correct option is B

Information flows from the media to opinion leaders and then from these opinion leaders to the target audience. This is known as the "Two-step-flow" model of communication, where opinion leaders play a significant role in shaping and influencing the opinions and behaviors of the wider audience.
Information Booster
·         One-step-flow: In this model, information directly flows from the media to the target audience without intermediaries, assuming that the media has a direct and immediate impact on the audience's opinions and behavior.
·         Step-by-step flow: This option is not a recognized communication model, and it does not describe any specific process in communication theory.
·         Multi-step flow: This is a more generalized term that can refer to communication processes involving multiple intermediaries or steps, but it doesn't specify the exact structure or dynamics of the flow as clearly as the "Two-step-flow" model does.