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    ​In Berlo’s S-M-C-R model what does ‘C’ stand for?​
    Question

    In Berlo’s S-M-C-R model what does ‘C’ stand for?

    A.

    Channel

    B.

    Communicator

    C.

    Context

    D.

    Content

    Correct option is A

    InBerlo's S-M-C-R Modelof communication, the'C'stands for Channel

    Berlo's model breaks down communication into four key components:

    • S (Source/Sender)– The originator of the message.

    • M (Message)– The content being communicated.

    • C (Channel)– The medium through which the message is transmitted (e.g., speech, writing, digital media).

    • R (Receiver)– The intended audience or recipient.

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