In Berlo’s S-M-C-R model what does ‘C’ stand for?
InBerlo's S-M-C-R Modelof communication, the'C'stands for Channel
Berlo's model breaks down communication into four key components:
S (Source/Sender)– The originator of the message.
M (Message)– The content being communicated.
C (Channel)– The medium through which the message is transmitted (e.g., speech, writing, digital media).
R (Receiver)– The intended audience or recipient.
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12 Mins English English50 Questions100 Marks60 Mins English English10 Questions20 Marks12 Mins EnglishMatch the LIST-I with LIST-II
LIST-I (Strategies for mitigating bias) | LIST-II (Example) |
A. Stereotype Replacement | I. Building opportunities to learn about first-person perspective |
B. Counter-stereotypic Imaging | II. Learn about a range of individuals from different social groups |
C. Individuating | III. Plan ahead in teaching to ensure non-stereotypic examples |
D. Perspective-Taking | IV. Ask students to introduce significant things about themselves |
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What among the following are functions of the Mass Media?
A. Infrastructure-Building
B. Entertainment
C. Information
D. Tax-Collection
E. Advertising
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As of February 28, 2025. write the highest grossing Indian films starting from highest grossing to the lowest grossing.
A. Bahubali-2
B. RRR
C. Pushpa-2
D. KGF- Chapter 2
E. Dangal
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What among the following are some media organisations?
A. Registrar of Newspaper for India (RND
B. National Institute of Fashion Technology (NET)
C. The Press Council of India (PCI)
D. Audit Bureau of Circulation Ltd (ABC)
E. University School of Mass Communication (USMC)
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Match the LIST-I with LIST-II
| List – I (Films) | List – II (Years of release) | ||
| A. | Mugle Azam | I. | 1975 |
| B. | Sholay | II. | 1973 |
| C. | Bobby | III. | 1989 |
| D. | Maine Pyar Kiya | IV. | 1960 |
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If the sender has not formulated the idea, thought or message in proper manner, it can result into a barrier in communication. The barrier occurs at what level?
When a person is talking to himself/ herself or contemplating or dreaming while in sleep, then this type of communication is known as
Identify the correct statements about effective communication.
A. Non-verbal Communication includes written words.
B. Cultural differences can affect the interpretation of a message.
C. Interpersonal communication involves direct interaction.
D. Effective communication ensures clarity and mutual understanding.
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Arrange the following developments in mass communication in chronological sequence.
A. Invention of Printing Press
B. Launch of first Television network
C. Emergence of radio broadcasting
D. Creation of the internet
E. Introduction of social Media Platforms
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Match the LIST-I with LIST-II
LIST-I (Terminology) | LIST-II (Meaning) |
A. Verbal Communication | I. Use of spoken or written words |
B. Non-Verbal Communication | II. Facial expression and body language |
C. Encoding | III. Converting thoughts into message |
D. Decoding | IV. Interpreting the message |
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