Given below are two statements:
Statement (I): Through attention frame, it is possible to assess the rate at which communicated content is brought to the notice of the people.
Statement (II): In modern societies, the attention frames are uniform, unrefined and non- interactive when all the frames available in the world are taken into account.
In the light of the above statements, choose the correct answer from the options given below:

Correct option is C

Statement (I) is correct because an attention frame helps in understanding how quickly and effectively communicated content captures the attention of the intended audience. It refers to the way messages are framed to attract and maintain focus, thus enabling the assessment of the attention rate. Statement (II), however, is false because in modern societies, attention frames are far from uniform, unrefined, or non-interactive. In fact, attention frames are highly diverse, dynamic, and interactive, as they are tailored to suit different media platforms, audiences, and contexts.
Information Booster: · Attention frames play a key role in communication by determining how content is perceived and the speed at which it draws attention.
· In modern societies, attention frames vary greatly across different platforms (social media, news outlets, etc.), reflecting a highly refined and interactive environment.
· The variability in attention frames is influenced by factors such as culture, technology, and individual preferences.
· Interactive attention frames are especially prominent in digital media, where audiences engage with content in real time through comments, likes, and shares.