According to Stuart Hall, the concept of played a seminal role in Cultural Studies.

Correct option is C

Hegemony is a concept that was developed by the Italian Marxist Antonio Gramsci. It refers to the process by which the dominant ideology in a society is maintained through consent rather than coercion. Gramsci argued that the ruling class maintains its power by controlling the dominant ideology, which it then uses to shape the way that people think about the world and their place in it. Hall adopted the concept of hegemony to study the ways in which power is maintained through culture. He argued that the dominant culture is not simply imposed on people, but is actively produced and consumed by people in a variety of ways. Hall also argued that the dominant culture is not monolithic, but is constantly contested and challenged by subordinate groups.

Hegemony is a complex concept, but it is an important one to understand if we want to understand how power works in society. Hall's work on hegemony has helped us to see how culture is used to maintain the power of the ruling class, and the ways in which people can resist and challenge this power.

Stuart Hall, a key figure in Cultural Studies, emphasized hegemony—a concept adapted from Antonio Gramsci—to explain how dominant groups maintain cultural and ideological leadership in society. According to Hall, hegemony is not simply forceful control but the consensual acceptance of dominant values, beliefs, and norms, often through media, education, and cultural institutions. This concept became central in analyzing how culture is used to maintain social power relations.

Information Booster:
Origin: The term hegemony was developed by Italian Marxist Antonio Gramsci in the early 20th century.

In Cultural Studies: Hall used it to show how media and popular culture help reproduce the dominance of ruling ideologies.

Mechanism: It works through shaping consent rather than relying solely on coercion.

Example: Advertising not only sells products but reinforces consumerist values.

Additional Knowledge:​
Interpellation: A concept from Louis Althusser, explaining how ideology “calls” individuals into social roles (e.g., being hailed as “citizen” or “worker”).

Dispositive: Michel Foucault’s idea, meaning a network of relations among discourses, institutions, and practices.

Society: A broad term for an organized group of individuals; not a specific theoretical tool in Hall’s framework.