Correct option is D
Herbert Simon introduced the concept of "satisficing" as an alternative to the idea of rational decision-making, especially in complex organizations. Rather than optimizing (finding the best possible solution), Simon argued that decision-makers aim to "satisfice" — that is, to pursue a solution that meets acceptable levels of satisfaction and adequacy within constraints like limited time, information, and cognitive capacity. This concept is central to Simon’s theory of bounded rationality, where he contends that individuals and organizations often cannot achieve full optimization due to real-world limitations, so they settle for decisions that are “good enough.”
Information Booster:
1.
Bounded Rationality: Simon's theory proposes that human decision-making is limited by available information, cognitive ability, and time constraints.
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Satisficing over Optimizing: Unlike perfect rationality, satisficing involves settling for an acceptable rather than optimal solution.
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Decision-Making in Organizations: Simon’s ideas emphasized practical decision-making processes in complex organizations.
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Nobel Prize in Economics: Herbert Simon received the Nobel Prize in 1978 for his contributions to understanding organizational decision-making.
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Impact on Public Administration: Simon's theories greatly influenced administrative decision-making, challenging traditional views on rational choice.
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Influence on Artificial Intelligence: Simon’s work on bounded rationality influenced AI research, particularly in modeling human decision-making.