Which type of retailers involve in comparatively low prices as a major selling point combined with the reduced costs of doing business?

Correct option is B

Discount retailers are known for offering products at lower prices than traditional retailers, often by reducing overhead costs. They keep prices low through strategies such as offering limited services or having a more streamlined operation.
Information Booster:
· Discount retailers typically focus on cost leadership by reducing operating expenses and selling products at lower prices.
· They often sell in bulk and focus on high-volume sales.
· Examples include Walmart and Target, which provide goods at discounted prices.
· These retailers may not offer personalized customer service but make up for it with lower prices.
· The business model often involves minimal store design and more functional layouts to reduce overhead.
· They are widely popular due to their ability to cater to price-sensitive consumers.
Additional Information:
· (a) Convenience stores: These stores emphasize convenience and location rather than low prices.
· (c) Limited line retailers: These retailers specialize in a specific category of products but do not necessarily focus on offering the lowest prices.
· (d) Category killer store: This type of retailer focuses on offering a wide selection within a single category but doesn’t primarily compete on price.