Which one of the following is true about service marketing?

Correct option is C

The correct statement (C) highlights the variability or heterogeneity of services, which is a key characteristic of service marketing. Unlike products, the quality of services is influenced by who provides them, as well as the circumstances under which they are delivered (e.g., time, place, and method).

A. This statement is Incorrect because services are intangible and cannot be seen, tasted, felt, heard, or smelled before purchase. This is one of the defining characteristics of services.

B. This statement is Incorrect because services are inseparable from the service providers. The production and consumption of services often happen simultaneously (e.g., a haircut).

C. This statement is Correct because service quality depends on who provides it and the conditions of delivery(e.g., behavior of staff, timing, location). This is a key challenge in maintaining consistency in services.

D. This statement is Incorrect because services are perishable and cannot be stored for later use (e.g., an empty hotel room for one night cannot be sold the next day).