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Which of the following term refers to the process of activating a specific schema through exposure to related stimuli?
Question



Which of the following term refers to the process of activating a specific schema through exposure to related stimuli?

A.

Schema deactivation

B.

Schema priming

C.

Cognitive dissonance

D.

More than one of the above

E.

None of the above

Correct option is B


Schema priming refers to the cognitive process where exposure to related stimuli activates specific schemas (mental frameworks or associations). For instance, seeing an image of a library may activate schemas related to silence and study.
1. Schemas: Mental frameworks that organize information.
2. Priming: Influences perception and responses by activating related schemas.
· Example: Exposure to the word "doctor" primes "nurse" faster than "banana."
Information Booster:
· Priming Types:
· Semantic priming: Activation by related words (e.g., "bread" primes "butter").
· Procedural priming: Enhances performance on a task by prior exposure to a related task.
· Applications:
· Advertising: Priming positive associations with products.
· Behavioral nudges: Encouraging pro-environmental behavior by priming ecological imagery.

test-prime-package

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