Correct option is B
Schema priming refers to the cognitive process where exposure to related stimuli activates specific schemas (mental frameworks or associations). For instance, seeing an image of a library may activate schemas related to silence and study.
1.
Schemas: Mental frameworks that organize information.
2.
Priming: Influences perception and responses by activating related schemas.
· Example: Exposure to the word "doctor" primes "nurse" faster than "banana."
Information Booster:
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Priming Types:
· Semantic priming: Activation by related words (e.g., "bread" primes "butter").
· Procedural priming: Enhances performance on a task by prior exposure to a related task.
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Applications:
· Advertising: Priming positive associations with products.
· Behavioral nudges: Encouraging pro-environmental behavior by priming ecological imagery.