Correct option is B
The factors that favor product standardization in international markets are: High cost of adaptation: When the cost of adapting a product to different markets is high, it becomes more feasible to standardize the product and offer the same version globally. This helps in reducing production and marketing costs. Economies in R & D: Standardizing a product allows companies to achieve economies of scale in research and development (R&D) efforts. By focusing on a single product version, companies can streamline their R&D processes and allocate resources more efficiently. Country of origin effect: This factor actually favors product adaptation rather than standardization. The country of origin effect refers to the perception and reputation of a product based on its country of origin. In some cases, consumers may have specific preferences or expectations for products from certain countries, such as associating certain countries with high-quality or luxury goods.