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Which of the following factors favour product, standardization in the international markets? A. High cost of adaptation. B. Variations in conditions o
Question



Which of the following factors favour product, standardization in the international markets?

A. High cost of adaptation.

B. Variations in conditions of use.

C. Country of origin effect.

D. Economies in R & D.

E. Differences in technical standards.

Choose the most appropriate answer from the options given below:

A.

A and E only

B.

A, C and D only

C.

A, B, C and D only

D.

A and D only

Correct option is B

The factors that favor product standardization in international markets are:   High cost of adaptation: When the cost of adapting a product to different markets is high, it becomes more feasible to standardize the product and offer the same version globally. This helps in reducing production and marketing costs.   Economies in R & D: Standardizing a product allows companies to achieve economies of scale in research and development (R&D) efforts. By focusing on a single product version, companies can streamline their R&D processes and allocate resources more efficiently.   Country of origin effect: This factor actually favors product adaptation rather than standardization. The country of origin effect refers to the perception and reputation of a product based on its country of origin. In some cases, consumers may have specific preferences or expectations for products from certain countries, such as associating certain countries with high-quality or luxury goods.

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