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Which of the following are the functions of media as related to their audiences? A. Creation of passive longing for media products B. Omnivoro
Question



Which of the following are the functions of media as related to their audiences?
A. Creation of passive longing for media products
B. Omnivorous devouring of media content
C. Compensation through identification
D. Vicarious wish fulfillment
E. Sources of suggestion for appropriate role
Choose the correct answer from the options given below:

A.

A, B and C only

B.

B, C and D only

C.

A, B and E only

D.

C, D and E only

Correct option is D


Compensation through identification : Media provides a way for individuals to identify with characters, scenarios, or narratives that reflect their own desires, struggles, or aspirations. This identification helps audiences compensate for what they feel is lacking in their own lives.
Vicarious wish fulfillment: Through media, individuals can experience things they wish for but may never achieve in real life, such as fame, adventure, or wealth. By watching films, shows, or reading stories, people live vicariously through the characters and their achievements, fulfilling their wishes indirectly.
Sources of suggestion for appropriate role: Media serves as a guide for individuals, offering examples of how to behave in various social roles, such as a parent, employee, or student. Through its content, media suggests norms, behaviors, and values that people can emulate.
Information booster
Creation of passive longing for media products: Media often generates a passive desire for its products among its audience. This happens through advertisements, promotional content, or entertainment that subtly encourages viewers or readers to aspire to a certain lifestyle, possess material goods, or consume media itself.
Omnivorous devouring of media content: This refers to the widespread and almost indiscriminate consumption of media content by audiences. People often consume a variety of media (e.g., television, social media, radio) without limiting themselves to a specific type.

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