Which of the following are included under EPRG framework of internationalization?

A. Eco centrism

B. Ethno centrism

C. Poly centrism

D. Regio centrism

E. Geo centrism

Choose the correct answer from the options given below:

Correct option is A

The EPRG Framework (Ethnocentric, Polycentric, Regiocentric, Geocentric) is used to describe how companies approach international markets:
1. Ethnocentrism (B):
· Home country practices and culture dominate.
· Example: Exporting home-developed products without much adaptation.
2. Polycentrism (C):
· Adapts strategies to local markets, respecting cultural differences.
· Example: McDonald’s menu adaptations globally.
3. Regiocentrism (D):
· Integrates strategies within specific regions rather than individual countries.
· Example: Unified strategies for EU countries.
4. Geocentrism (E):
· Focuses on global integration, treating the world as a single market.
· Example: Companies like Apple adopt standardized strategies worldwide.
Explanation of Incorrect Option (A):
· Eco-centrism (A): Refers to ecological considerations and is not part of the EPRG model.
Information Booster:
The EPRG framework helps firms decide whether to standardize or adapt strategies in international markets, balancing global efficiency with local responsiveness.
Additional Knowledge: Geocentric strategies are suitable for global brands with consistent customer expectations, while polycentric strategies cater to localized preferences.