What is the term for the strategic use of social media platforms to communicate with an audience?

Correct option is A

Correct Answer: (a) Social Media Marketing

Sol.

Social Media Marketing (SMM) refers to the strategic use of social media platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube to communicate with an audience. It involves creating and sharing content to engage users, build brand awareness, drive website traffic, and generate leads or sales. Businesses and individuals use SMM to interact with their audience through posts, videos, ads, and real-time engagement.

Information Booster:

• Key Elements of SMM: Content creation, audience engagement, analytics tracking, and paid advertisements.
• Popular Platforms: Facebook, Instagram, Twitter (X), LinkedIn, YouTube, TikTok, Pinterest.
• Benefits: Improves brand visibility, increases audience engagement, and boosts sales conversions.
• Tools for SMM: Hootsuite, Buffer, Sprout Social, Meta Business Suite for managing campaigns.
• SEO & SMM: Social media marketing complements Search Engine Optimization (SEO) by driving organic traffic.

Additional Information:

• Social Networking: Refers to the practice of connecting with others online, typically for personal or professional networking (e.g., LinkedIn, Facebook).
• Online Chatting : Involves real-time text-based communication (e.g., WhatsApp, Telegram, Messenger).
• Virtual Interaction: Encompasses any digital communication, including video calls, webinars, and virtual events.
• SMM Strategies: Influencer marketing, paid advertisements, user-generated content, and community building.