Correct option is A
In September 2024, the British Council and Guidance Tamil Nadu, the investment promotion agency of the Government of Tamil Nadu, entered into a Memorandum of Understanding (MoU) to bolster the state's creative economy and cultural industries.
- Assess the contribution of the creative economy and cultural industries to employment and economic growth in Tamil Nadu.
- Identify growth potential in areas such as tech art, festivals, crafts, and the influencer economy to foster sustainable livelihoods.
- Establish a roadmap for future research partnerships between Tamil Nadu and the UK in the creative industries.
- Focus Areas: The collaboration emphasizes sectors like tech art, festivals, animation, visual effects, gaming, comics (AVGC), music, and crafts.
- Expected Outcomes: The initiative aims to nurture young talent, support sustainable livelihoods, and drive digital innovation within the creative sector.
Additional Information:
- To support traditional agriculture in Tamil Nadu: the collaboration centers on the creative economy and cultural industries.
- To promote tourism in Tamil Nadu: While cultural initiatives may indirectly boost tourism, the primary objective is to empower the creative sector.
- To foster international trade agreements: The partnership focuses on cultural and creative industries rather than directly engaging in trade agreements.