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    ​What is the primary objective of the partnership between the British Council and Guidance Tamil Nadu?
    Question

    ​What is the primary objective of the partnership between the British Council and Guidance Tamil Nadu?

    A.

    ​To empower the creative economy and cultural industries of Tamil Nadu

    B.

    ​To support traditional agriculture in Tamil Nadu

    C.

    ​To promote tourism in Tamil Nadu

    D.

    ​To foster international trade agreements

    Correct option is A

    The correct answer is: (A) To empower the creative economy and cultural industries of Tamil Nadu
    Explanation:
    In September 2024, the British Council and Guidance Tamil Nadu, the investment promotion agency of the Government of Tamil Nadu, entered into a Memorandum of Understanding (MoU) to bolster the state's creative economy and cultural industries.
    This partnership aims to create an environment conducive to the growth of young artists, arts and tech companies, and entrepreneurs, thereby contributing to economic development and cultural vibrancy. 
    Information Booster:
    Key Objectives:
      • Assess the contribution of the creative economy and cultural industries to employment and economic growth in Tamil Nadu.
      • Identify growth potential in areas such as tech art, festivals, crafts, and the influencer economy to foster sustainable livelihoods.
      • Establish a roadmap for future research partnerships between Tamil Nadu and the UK in the creative industries.
    • Focus Areas: The collaboration emphasizes sectors like tech art, festivals, animation, visual effects, gaming, comics (AVGC), music, and crafts.
    • Expected Outcomes: The initiative aims to nurture young talent, support sustainable livelihoods, and drive digital innovation within the creative sector.

    Additional Information:

    •  To support traditional agriculture in Tamil Nadu:  the collaboration centers on the creative economy and cultural industries.
    •  To promote tourism in Tamil Nadu: While cultural initiatives may indirectly boost tourism, the primary objective is to empower the creative sector.
    •  To foster international trade agreements: The partnership focuses on cultural and creative industries rather than directly engaging in trade agreements.

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