Under Brand Sponsorship, store brands are also known as which other names from the following?

A. National Brands
B. Generic Brands
C. Private Brands
D. Distributor Brands
E. Manufacturers Brands

Choose the correct answer from the options given below:

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Correct option is A

Store brands are products that are sold under a retailer's brand name and are typically produced by third-party manufacturers. These brands are also referred to as:

1. B. Generic Brands:
   Store brands often fall under the category of generic brands when they are marketed as lower-cost alternatives to national or premium brands, usually with minimal branding.

2. C. Private Brands:
   Store brands are frequently known as private brands because they are created and owned by a retailer or distributor instead of a manufacturer.

3. D. Distributor Brands:
   Store brands are sometimes called distributor brands because the retailer (or distributor) owns and markets them.

A (National Brands):
This is incorrect because national brands are products that are owned and marketed by manufacturers, not retailers (e.g., Coca-Cola, Nike).

E (Manufacturers Brands):
This is incorrect because manufacturers' brands are products marketed under the name of the company that produces them, not a retailer's private label.

Thus, the correct options are B, C, and D Only.

Information Booster:

Store Brands/Private Label Brands:

• These are retailer-owned brands that are typically sold at lower prices.
• They compete with national brands by offering cost-effective alternatives and are often positioned as either generic products or premium-quality store offerings.
• Examples include "Great Value" by Walmart or "365 Everyday Value" by Whole Foods.

Additional Knowledge:

A (National Brands) is incorrect because national brands are owned and marketed by manufacturers, and their distribution spans multiple retailers nationwide. They are not exclusive to a single store or retailer, unlike store brands.

E (Manufacturers Brands) is incorrect because these brands are created, owned, and marketed by manufacturers themselves, focusing on their brand identity. In contrast, store brands (or private labels) are owned and marketed by retailers, not manufacturers.