Correct option is A
The cocktail party phenomenon, described by Colin Cherry in the 1950s, refers to the ability to focus auditory attention on a single conversation in a noisy environment while filtering out other conversations and background noise. This phenomenon inspired extensive research on selective attention, including Cherry's dichotic listening studies and later work on attention mechanisms, demonstrating how we can selectively attend to relevant stimuli while ignoring irrelevant information.
Information Booster:
1. Selective Attention: The ability to focus on one stimulus while ignoring others, demonstrated by focusing on one conversation among many
2. Cherry's Research: Used dichotic listening tasks where different messages are presented to each ear simultaneously
3. Shadowing Technique: Participants repeat one message while ignoring another, showing what information from unattended channels is processed
4. Attention Models: Led to development of filter theories (Broadbent, Treisman) explaining how attention selects information for processing
5. Breakthrough Finding: People can detect personally relevant information (like their name) from unattended channels, suggesting some semantic processing of unattended stimuli