Correct option is C
The term
Fashion Retailing refers specifically to the process of selling and buying fashion goods such as clothing, footwear, and accessories. It involves the direct exchange of products between sellers (retailers) and consumers. Retailing includes a variety of sales outlets, including physical stores, online shops, boutiques, and department stores, and it plays a key role in making fashion products available to the public.
Information Booster: Fashion retailing covers several activities beyond simple transactions. It includes product assortment, inventory management, visual merchandising, pricing strategies, and customer service. Retailers also gather customer feedback and monitor buying trends, which help in adapting merchandise and marketing strategies. Effective retailing can influence consumer purchasing decisions and contribute significantly to the success of fashion brands.
Additional Knowledge:
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(a) Fashion Merchandising: While merchandising involves selecting and purchasing fashion goods to be sold, it does not directly refer to the selling and buying process with customers. Merchandisers plan product assortments and promotional strategies.
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(b) Fashion Advertising: Involves promoting and creating awareness about fashion products using various media but does not include the actual sales transactions.
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(d) Fashion Designing: Refers to the creation and development of fashion items but is unrelated to selling or buying activities.