NABARD and which of the following organisations has jointly launched the Adavi brand to market the forest produce harvested by Nilambur tribes people?

Correct option is B

​The correct answer is (b) Jan Sikshan Sansthan​

Explanation:

• NABARD (National Bank for Agriculture and Rural Development) and Jan Sikshan Sansthan (JSS) have jointly launched the Adavi brand to market the forest produce harvested by the tribal communities in Nilambur, Kerala. 
• This initiative focuses on providing a platform for indigenous tribal people to sustainably market and sell their forest-based products.

Information Booster:

1. Adavi Brand:

   • The Adavi brand is aimed at promoting and selling the non-timber forest products (NTFPs) harvested by the Nilambur tribal communities. These include a variety of forest-based items such as honey, medicinal plants, bamboo products, wild fruits, and other sustainable forest resources.
   • The name "Adavi" translates to "forest" in Malayalam, which is a nod to the region's forest resources and its connection to the forest ecosystem.

2. Role of NABARD:

   • NABARD, which plays a crucial role in rural development and the promotion of sustainable agriculture, provides funding, technical support, and guidance for the development and branding of forest products.
   • NABARD’s involvement ensures that the tribal communities are empowered economically through better access to markets for their forest products.

3. Role of Jan Sikshan Sansthan (JSS):

   • Jan Sikshan Sansthan (JSS) is an organization focused on skill development, vocational training, and the empowerment of rural populations. JSS helps in providing necessary training to the tribal people on sustainable harvesting techniques, product quality improvement, and marketing strategies.
   • JSS is also working on capacity building for the tribal people to help them better manage their resources and ensure that the Adavi brand products are of high quality and meet market demands.

4. Sustainability and Empowerment:

   • The Adavi brand aims to ensure sustainable harvesting of forest produce, ensuring that the forest ecosystem is not harmed and the products are sourced in a way that does not deplete resources.
   • By promoting sustainable forest management practices, the initiative also seeks to improve the economic conditions of the tribal communities by providing them with a fair trade platform.

5. Objective:

   • The primary objective of the initiative is to provide the Nilambur tribes with a sustainable livelihood by enhancing their income through the sale of their forest products. This initiative creates an opportunity for economic empowerment while ensuring the preservation of the natural resources of the forests.
   • Marketing and Branding: The Adavi brand helps in creating a distinct identity for the forest products, enabling them to be marketed more effectively both locally and nationally.