Correct option is C
The Uppsala model describes a stepwise, incremental approach to entering international markets. The logical sequence is as follows:
- Domestic operations and production: Initially, businesses focus on their domestic market before looking outward.
- Sporadic (Ad hoc) exports: Once domestic operations are stable, companies may begin exporting on an ad hoc basis, testing the waters internationally.
- Exporting via an independent representative: With growing confidence, businesses formalize their export processes by partnering with agents or representatives abroad.
- Establishing a foreign sales subsidiary: Once international operations gain momentum, companies set up their own subsidiaries to directly manage sales in foreign markets.
- Foreign production and manufacturing: Finally, companies establish production facilities in foreign markets for greater control and cost efficiency.
Information Booster:
- The Uppsala model, developed by Johanson and Vahlne, emphasizes that internationalization occurs in stages, reflecting learning and resource commitment.
- This model is built on the principles of experiential learning and incremental decision-making.
- Key points to note:
- Companies begin with minimal commitment (e.g., sporadic exports).
- Risk and resource allocation increase progressively with experience.
- The model explains why firms often prefer entering geographically or culturally proximate markets first.