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If a survey is conducted telephonically, which among the following statements is true?
Question



If a survey is conducted telephonically, which among the following statements is true?

A.

It improves quality of data

B.

It improves the validity research

C.

It reduces the cost of data collection

D.

It makes participants comfortable

Correct option is C


Conducting a survey telephonically primarily reduces the cost of data collection compared to face-to-face surveys. Telephonic surveys eliminate travel expenses, reduce logistics costs, and require fewer resources than in-person surveys. Since interviewers do not need to physically visit respondents, organizations can reach a larger geographical area without substantial increases in budget, making data collection more economically efficient.
· Improves Quality of Data: While telephonic surveys allow quick data collection, the quality may vary, as participants could provide brief or distracted responses. In-depth responses are sometimes compromised.
· Improves Validity of Research: Validity might be influenced, as respondents may feel less engaged over the phone, potentially affecting the richness of the data. Face-to-face interactions often yield more valid data due to personal engagement.
· Makes Participants Comfortable: Although telephonic surveys can be convenient for respondents, not all participants feel comfortable sharing sensitive information over the phone, which may affect response honesty.
Information Booster: 1. Cost-effectiveness: Telephonic surveys reduce overall expenditure on travel, logistics, and other operational costs.
2. Geographic Reach: Enables access to a broader demographic without incurring additional costs.
3. Response Rate: While convenient, telephonic surveys might suffer from a lower response rate due to potential call rejections.
4. Quality Control: Since telephonic surveys are less interactive, maintaining high data quality requires clear and concise questioning.
5. Data Collection Speed: Faster data collection compared to in-person methods, useful for large-scale or time-sensitive studies.

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