Correct option is C
Conducting a survey telephonically primarily reduces the cost of data collection compared to face-to-face surveys. Telephonic surveys eliminate travel expenses, reduce logistics costs, and require fewer resources than in-person surveys. Since interviewers do not need to physically visit respondents, organizations can reach a larger geographical area without substantial increases in budget, making data collection more economically efficient.
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Improves Quality of Data: While telephonic surveys allow quick data collection, the quality may vary, as participants could provide brief or distracted responses. In-depth responses are sometimes compromised.
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Improves Validity of Research: Validity might be influenced, as respondents may feel less engaged over the phone, potentially affecting the richness of the data. Face-to-face interactions often yield more valid data due to personal engagement.
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Makes Participants Comfortable: Although telephonic surveys can be convenient for respondents, not all participants feel comfortable sharing sensitive information over the phone, which may affect response honesty.
Information Booster: 1.
Cost-effectiveness: Telephonic surveys reduce overall expenditure on travel, logistics, and other operational costs.
2.
Geographic Reach: Enables access to a broader demographic without incurring additional costs.
3.
Response Rate: While convenient, telephonic surveys might suffer from a lower response rate due to potential call rejections.
4.
Quality Control: Since telephonic surveys are less interactive, maintaining high data quality requires clear and concise questioning.
5.
Data Collection Speed: Faster data collection compared to in-person methods, useful for large-scale or time-sensitive studies.