Match List I with List II:

Choose the correct answer from the options given below:

Correct option is C

The correct matches are:
· (A) Likert – (III) Attitudes: The Likert scale is used to measure attitudes or opinions. It typically involves respondents rating their agreement or disagreement with a series of statements on a multi-point scale (e.g., strongly agree to strongly disagree).
· (B) Guttman – (IV) Political conservatism: The Guttman scale is cumulative and measures unidimensional constructs, often used to assess areas like political conservatism or other hierarchical beliefs.
· (C) Bipolar – (II) Stereotypes: The Bipolar scale assesses opposing characteristics or stereotypes, often using a continuum with two extremes (e.g., honest vs. dishonest).
· (D) Index – (I) Popularity levels: An index combines multiple indicators into a single measure, often used to evaluate levels such as popularity or socio-economic status.
Information Booster 1. Likert Scale: Measures attitudes quantitatively; commonly used in surveys.
2. Guttman Scale: Ensures items are arranged in increasing order of intensity; a respondent agreeing with a higher-order item also agrees with all lower-order items.
3. Bipolar Scale: Contrasts two opposite qualities or traits, often used in semantic differential methods.
4. Index: A composite measure that aggregates multiple variables to provide a summary score.