" For maximum usefulness, market segments must exhibit the following characteristics:
A. Measurability
B. Substantiality
C. Action ability
D. Dependability
E. Accessibility
Choose the correct answer from the options given below:

Correct option is C

For market segments to be most useful, they must exhibit the following characteristics:
1. A. Measurability: The ability to measure the size, purchasing power, and characteristics of the market segment. This ensures that the segment is identifiable and quantifiable.
2. B. Substantiality: The segment should be large enough or profitable enough to justify its own marketing efforts. A substantial segment ensures that the market can support the product or service.
3. C. Actionability: The segment should be reachable and actionable, meaning the company must be able to implement marketing strategies that will influence the segment.
4. E. Accessibility: The segment should be accessible through communication and distribution channels. The company must be able to effectively reach and serve the segment.
Information Booster:
Market segmentation is a crucial aspect of marketing strategy. These characteristics ensure that market segments are viable and can be effectively targeted with tailored marketing campaigns. Measurability allows for better analysis, substantiality ensures profitability, actionability guides marketing efforts, and accessibility makes sure the segment can be reached.
Additional Knowledge:
(D) Dependability: Dependability is not typically listed as a core characteristic of useful market segments. Instead, actionability is more relevant in ensuring that the segment can be effectively targeted and influenced.