Correct option is C
Core competencies are the unique strengths of a firm that provide a competitive advantage and are essential for its success. They are defined by three primary characteristics:
Potential access to a wide variety of markets: Core competencies enable the firm to diversify and expand into new markets while maintaining its competitive advantage. For example, Honda's expertise in engine technology applies to motorcycles, cars, and other machinery.
Significantly contribute to perceived customer benefits: Core competencies directly impact customer satisfaction by adding value to products or services. For instance, Apple's design innovation enhances the user experience, contributing to its global brand loyalty.
Distinctive and difficult for competitors to imitate: A key trait of core competencies is their uniqueness and complexity, making it challenging for competitors to replicate. This ensures a sustainable competitive advantage.
Information Booster:
Key Features of Core Competencies:
- Core competencies are developed over time through collective learning, innovation, and strategic alignment.
- They involve harmonizing a company’s diverse skills and technologies to create unique value.
- Core competencies can evolve but remain rooted in a firm’s vision and long-term strategy.
- Examples:
- Amazon's logistics and distribution expertise.
- Toyota’s lean manufacturing system.
- Samsung’s R&D capabilities in electronics.
Why Core Competencies Matter:
- They provide a foundation for competitive advantage.
- They drive differentiation in products/services, improving customer satisfaction.
- They enable firms to explore growth opportunities in adjacent markets.
Additional Knowledge:
Value accretive and non-competitive (3): While being value accretive is important, the concept of "non-competitive" does not align with the purpose of core competencies. Core competencies often serve as a competitive differentiator in the market.