Correct option is D
E-commerce and large retailers in India have recognized the potential of certain mega consumption events to drive sales and attract customers.
These events provide opportunities for increased consumer spending and engagement.
Republic Day: Republic Day is a national holiday in India celebrated on January 26th. It is often accompanied by sales and discounts offered by e-commerce platforms and large retailers to capitalize on the festive spirit.
Independence Day: Independence Day is celebrated on August 15th in India. Similar to Republic Day, this day is also marked by sales and promotional offers by e-commerce companies and retailers.
Black Friday: Although not an Indian festival, Black Friday has gained popularity in recent years. It is the day following Thanksgiving in the United States, and many e-commerce platforms in India have started offering discounts and deals on this day to attract customers.
Cyber Monday: Cyber Monday is observed on the Monday following Thanksgiving in the United States. It is another major online shopping event, with e-commerce platforms offering exclusive deals and discounts.
Akshaya Tritiya: Akshaya Tritiya is a Hindu festival celebrated in India, usually in April or May. It is considered an auspicious day for making new purchases, especially gold and jewelry. E-commerce platforms and large retailers often offer special promotions and discounts on this day to cater to the increased demand.