Diffusion of an innovation occurs through a step process. Arrange the following stages in the adoption process in sequential order:
(A) Decision
(B) Implementation and Confirmation
(C) Persuasion
(D) Knowledge

Correct option is C

· The adoption of an innovation occurs in sequential steps as per Rogers’ Diffusion of Innovation Theory:
1. Knowledge – Gaining awareness about the innovation.
2. Persuasion – Developing a positive or negative attitude toward the innovation.
3. Decision – Choosing whether to adopt or reject the innovation.
4. Implementation and Confirmation – Applying the innovation and evaluating its outcomes.