Correct option is B
A. Product Line Pricing → II:
Product line pricing involves setting prices across a group of related products (entire product line) with varying features to cater to different customer needs.
Example: Different versions of a car model priced at varying levels based on added features.
B. Optional Product Pricing → I:
Optional product pricing is used for optional or accessory products that enhance the functionality or appeal of the main product.
Example: Car accessories like GPS systems or sunroofs priced separately.
C. Captive Product Pricing → IV:
Captive product pricing involves pricing products that must be used with the main product, often at a higher markup.
Example: Razor blades for razors, or ink cartridges for printers.
D. By-Product Pricing → III:
By-product pricing is used to price low-value by-products resulting from the production process to recover costs or make a profit.
Example: Selling leftover molasses from sugar production.