Match List-I with List-II.

LIST I International Business Orientation	LIST II Explanation
A. Ethnocentric Orientation	I. A Global marketing strategy is followed across all the countries considering the world as a global village without any boundaries
B. Polycentric Orientation	II. Common marketing strategy is applied in a group of foreign countries having similarities in terms of consumers and business environment
C. Regiocentric Orientation	III. Marketing strategies are modified as per the needs of local consumer of the foreign market
D. Geocentric Orientation	IV. Marketing strategy of Domestic market is applied in the foreign country's market

Choose the correct answer from the options given below:

Correct option is B

The correct matching is: A-IV, B-III, C-II, D-I.​

1. A. Ethnocentric Orientation → IV.

   • Ethnocentric orientation uses a domestic market strategy for foreign markets, assuming what works in the home country will work globally without modifications.

2. B. Polycentric Orientation → III.

   • Polycentric orientation tailors marketing strategies to each foreign market, adapting them based on the local consumers' preferences and cultural differences.

3. C. Regiocentric Orientation → II.

   • Regiocentric orientation uses a common marketing strategy for a group of countries within a region (e.g., Europe or South America) with similar business environments or consumer needs.

4. D. Geocentric Orientation → I.

   • Geocentric orientation applies a global marketing strategy, treating the world as a single market, with standardized approaches across all countries.

Information Booster:

International Business Orientations:

1. Ethnocentric Orientation: Focuses on home-country superiority and applies domestic strategies to international markets without changes.
2. Polycentric Orientation: Treats each foreign market as unique and adapts strategies to meet local needs.
3. Regiocentric Orientation: Considers regions as units and adopts strategies common across a group of similar countries.
4. Geocentric Orientation: Views the world as one market and uses standardized strategies globally.