Arrange the following stages of consumer decision-making process in sequential order with regard to a young person Divya:
1. Looks for a specific color and showroom delivery as she does not want to wait.
2. Narrows down to a dark grey car of a specific brand.
3. Belongs to an executive group and all her colleagues have their own vehicles.
4. Uses media and other social channels to collect information about different models.
5. Feels that fuel efficiency should be the most critical factor while making a choice.

Correct option is B

The stages of the consumer decision-making process can be logically ordered as follows:

1. Belongs to an executive group and all her colleagues have their own vehicles (Stage 3): The process begins with recognizing the need for a product. Divya’s belonging to an executive group, where her peers own vehicles, triggers her need recognition to buy a car.

2. Feels that fuel efficiency should be the most critical factor while making a choice (Stage 5): After recognizing the need, Divya evaluates the most critical criteria (fuel efficiency) that will influence her decision, known as the evaluation of needs phase.

3. Uses media and other social channels to collect information about different models (Stage 4): Once her priorities are clear, she moves to the information search stage, where she gathers relevant data about different car models from media and social channels.

4. Looks for a specific color and showroom delivery as she does not want to wait (Stage 1): In the evaluation of alternatives, she considers additional factors like color and immediate delivery, refining her choices.

5. Narrows down to a dark grey car of a specific brand (Stage 2): Finally, she makes her purchase decision, narrowing down to a specific car brand and color that meets her requirements.

This sequence aligns with the standard consumer decision-making process: Need Recognition → Evaluation of Needs → Information Search → Evaluation of Alternatives → Purchase Decision.

Information Booster:

Stages of Consumer Decision-Making Process:

1. Need Recognition: The process starts when the consumer identifies a problem or need. Divya's environment (executive group) creates the motivation to buy a car.
2. Evaluation of Needs: She determines key attributes like fuel efficiency, which are most important to her.
3. Information Search: Divya seeks information from media and social channels to explore available options.
4. Evaluation of Alternatives: She refines her choices based on specific preferences like color and delivery time.
5. Purchase Decision: After considering all factors, she selects a specific brand and model.

This structured process ensures consumers make informed and rational purchasing decisions.

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