Agenda-setting is a function of

Correct option is C

Political communication. Agenda-setting refers to the process by which the media and communication strategies influence the public's perception of the most important issues. In political communication, agenda-setting plays a crucial role in shaping public discourse by determining which topics or issues are highlighted in political campaigns, debates, and media coverage.
Information Booster:
1. Media Influence: The media serves as a gatekeeper in highlighting specific issues.
2. Framing: How an issue is presented affects public interpretation.
3. Salience: The perceived importance of issues is shaped by consistent coverage.
4. Priming: Emphasizing certain topics can influence how political figures are evaluated.
Additional Knowledge · (a) Legal Communication: Involves the exchange of information within the legal system. It focuses on legal documentation, advocacy, and judicial processes. Agenda-setting is not a primary function here.
· (b) Corporate Communication: Involves managing communication within a corporation and with external stakeholders. While corporations may set business agendas or brand narratives, this is different from the political agenda-setting in media.
· (d) Grapevine Communication: An informal communication channel within organizations where rumors and unofficial information spread. It does not formally set agendas or shape public policy.