According to the stimulus­response model, all communication is a/an ____________ process.

Correct option is B

The stimulus-response model of communication views communication as an individual process, where a stimulus triggers a response in the receiver. This model assumes a direct, linear relationship between the message (stimulus) sent by the sender and the receiver's response, making it inherently focused on individual reactions rather than collective or impersonal ones.
Information Booster 1. The stimulus-response model is linear, assuming a predictable reaction to a given message.
2. Criticized for oversimplifying communication, ignoring feedback, and neglecting context.
3. Widely applied in fields like marketing, education, and behavioral sciences.
4. Focuses on one-way communication, where the receiver has minimal influence.
5. Effective in situations with clear objectives, such as public awareness campaigns.
6. Does not account for noise, cultural differences, or individual experiences in decoding messages.
Additional Knowledge · (a) Collective: Incorrect. The stimulus-response model is focused on individual reactions, not group dynamics. Collective communication requires interaction within a group context, which is not emphasized in this model.
· (c) Impersonal: Incorrect. While the model can appear impersonal, it does not inherently disregard the personal nature of stimuli and responses. Communication remains a personalized interaction.
· (d) Massive: Incorrect. Although mass communication can use this model, the focus remains on individual responses within the larger audience.