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According to C.I. Bernard in organization the accomplishment of a common purpose through the persons contributing towards it can be achieved only thro
Question

According to C.I. Bernard in organization the accomplishment of a common purpose through the persons contributing towards it can be achieved only through

A.

Authority

B.

Span of control

C.

Rigid Rules

D.

Communication

Correct option is D

According to Chester I. Barnard, the accomplishment of a common purpose in an organization through the individuals contributing to it can be achieved primarily through communication. Barnard emphasized the importance of effective communication for the existence, maintenance, and operation of formal organizations. He believed that communication is essential for securing cooperation among members of the organization. Through communication, organizations can align individual efforts with the organization's objectives, facilitate decision-making, and foster a sense of unity and purpose among its members.

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