Correct option is C
- In November 2023, Pankaj Tripathi was appointed as the 'UPI Safety Ambassador' by the National Payments Corporation of India (NPCI).
- This initiative aims to raise awareness about secure digital transactions and educate users about safety practices while using Unified Payments Interface (UPI).
- As the UPI Safety Ambassador, Pankaj Tripathi plays a crucial role in promoting NPCI’s message on secure and responsible UPI transactions.
- NPCI has taken this step to reduce digital fraud risks and enhance customer confidence in online payment systems.
- NPCI (National Payments Corporation of India) was founded in 2008 to develop and regulate India’s retail payment systems.
- UPI (Unified Payments Interface) was launched in 2016 and has become one of the most widely used digital payment platforms in India.
- UPI transactions in India have crossed 10 billion per month, making it a leading global payment system.
- NPCI also operates other digital payment systems, including RuPay, IMPS, FASTag, and Bharat BillPay.
- The ‘UPI Safety Campaign’ is designed to educate users on scam prevention, OTP security, and fraud awareness.
- Taapsee Pannu : Indian actress known for endorsing women empowerment and fintech initiatives.
- Ayushmann Khurrana : Bollywood actor who has promoted financial literacy and social awareness campaigns.
- Rajkummar Rao : Indian actor associated with various government campaigns.