​Who argued that “technological changes in the ways in which we encode information lead to radical changes in the society.”?​

Correct option is D

Introduction:

Marshal McLuhan was a Canadian philosopher and media theorist, best known for his pioneering work on media theory and the impact of communication technologies on human culture and society.

Information Booster:

• McLuhan is famously known for phrases like:

• "The medium is the message"

• "The global village"

• He argued that technological changes in communication—from oral to print, and later to electronic media—reshape human perception, thinking, and social organization.

• According to him, how we encode and transmit information (the medium) is more influential than the actual content of communication.

• For instance:

• The printing press encouraged linear, rational thinking and nation-building.

• Electronic media (like TV, radio) created an interconnected, sensory-rich global culture—a “global village.”

Additional Knowledge:

• While Walter J. Ong expanded on similar themes, McLuhan was the one who made the radical connection between media technologies and societal change widely known in popular and academic discourse.

• His work laid the foundation for media ecology and influenced thinkers like Neil Postman and Manuel Castells.