Which type of e-commerce model is exemplified by Amazon?

Correct option is C

Amazon exemplifies the B2C (Business to Consumer) e-commerce model, where businesses sell products or services directly to individual consumers. In this model, Amazon acts as the business that provides goods, services, and digital content to consumers via its online platform.
Important Key Points:
1. Direct Sales to Consumers: Amazon sells products directly to end-users (consumers), making it a classic example of B2C e-commerce.
2. Product Variety: Amazon offers a wide range of products, from electronics to clothing, directly to individual consumers through its website and mobile app.
3. Business-to-Consumer Interaction: The model focuses on fulfilling the needs of consumers through direct transactions between the business and the individual.
Knowledge Booster:
· B2B (Business to Business): This involves transactions between businesses, such as a wholesaler selling products to a retailer, not a business selling directly to consumers.
· C2B (Consumer to Business): In this model, consumers sell products or services to businesses, like a freelance writer selling content to a company.
· C2C (Consumer to Consumer): This model involves consumers selling to other consumers, typically via online platforms like eBay or Craigslist, where individuals buy and sell goods directly to each other.