Correct option is B
In October 2024, the National Payments Corporation of India (NPCI) collaborated with The Times of India (TOI) to launch a nationwide campaign focused on digital payment safety.
• Impact Goal: To reduce the success rate of digital payment scams by increasing public awareness and knowledge.
• The campaign featured the iconic 'Common Man' character in 'Conman Vs. Common Man' series.
• The initiative aimed to educate users about phishing, fake payment links, and digital frauds.
• NPCI is the umbrella organisation for operating retail payments and settlement systems in India.
• Unified Payments Interface (UPI), managed by NPCI, is a widely used digital payment system in India.