Which of the following should be taken into account while preparing a questionnaire?
A. The purpose of research
B. Brevity of questions
C. Avoidance of leading questions
D. Questions that seek detailed information
E. Preference for double‐barrelled questions
Choose the correct answer from the options given below:

Correct option is A

When designing a questionnaire, it is essential to keep certain guidelines in mind to ensure data quality and respondent engagement:
· Option A (The purpose of research): It is crucial to align all questions with the research purpose, ensuring that each question gathers relevant data to address the study’s objectives.
· Option B (Brevity of questions): Keeping questions short and concise helps prevent respondent fatigue and confusion, improving response rates and accuracy.
· Option C (Avoidance of leading questions): Leading questions can bias responses by suggesting a particular answer. Neutral wording is essential to gather unbiased data.
Options D and E are not suitable:
· Option D (Questions that seek detailed information): While some detail is important, overly complex or detailed questions can overwhelm respondents, potentially leading to incomplete or inaccurate responses. Detailed questions are generally best handled in interviews rather than questionnaires.
· Option E (Preference for double-barrelled questions): Double-barrelled questions ask about two issues within a single question, which can confuse respondents and result in unclear or unusable data. This type of question should be avoided.
Information Booster: 1. Clear Purpose: Ensures each question aligns with the research objectives.
2. Brevity: Short, clear questions enhance respondent comprehension.
3. Avoiding Bias: Neutral phrasing reduces the risk of biased answers.
4. Avoiding Complex Questions: Simple questions maintain response quality.
5. Single-Focus Questions: Each question should address only one issue.
6. Logical Flow: Organize questions in a way that flows naturally for the respondent.